How great data make great stories

Great stories need data, and most data need storytelling to be understood. It sure sounds like a match made in heaven. But how does it work?

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Data is boring

Here’s how I’m trying to go about it:

Step 1 — Find you why

Step 2 — Collect your data

Step 3 — Organise your data

Step 4 — Map out a storyline

Step 5 — Start to think about visualisations

Step 6 — Make your story come to life

Step 7 — Connect back to where you started

Step 8 — Test!

Digital strategist and behavioural scientist. Fascinated by humans online. Currently consulting for @hm. Previously at @spotify.

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