Why words matter in marketing

How to use psychology to engage your audience

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What makes us engaged?

The important things to understand before you keep reading are:

Why are networks of associations relevant in marketing?

Some cases where the network of association matter

There are two lessons to learn in this — one about net-neutrality and one about engagement.

How do you find out what the networks of your audience look like?


Digital strategist and behavioural scientist. Fascinated by humans online. Currently consulting for @hm. Previously at @spotify.

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