Why words matter in marketing

How to use psychology to engage your audience

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What makes us engaged?

The important things to understand before you keep reading are:

Why are networks of associations relevant in marketing?

Some cases where the network of association matter

There are two lessons to learn in this — one about net-neutrality and one about engagement.

How do you find out what the networks of your audience look like?

Finally

Digital strategist and behavioural scientist. Fascinated by humans online. Currently consulting for @hm. Previously at @spotify.

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